Valley Plaza Tempe Food Truck Festival 2/21/2016
3115 S. McClintock Drive
Tempe, AZ 85282
I arrived at the festival at about 5:30. A large crowd of
ASU students had shown up, and were queued at each vendor.
I started with Aioli Burger. On the good side, they
cooked my burger (white truffle swiss burger) medium rare as I had asked for.
Also on the good side, the burger was of a good size, had good flavor, was juicy
and was on a nice bun. However, all is not necessarily good in whoville. The
first ding was that there is no price list to be found anywhere – not on their
web site nor on the truck nor on any sign near the truck. Patrons have no idea
what they are paying for anything, and the vendor is able to change prices at
will. The second ding was that when you present a credit card, they present you
with a portable screen on which are listed various tip amounts. Only upon
reading through the screen did one see the small print that said “No Tip”. Tips
are for service rendered, and after 18 years of this type of work, I’ve yet to
understand why some people just put their hands out and expect a tip for taking
an order and nothing else. There is also a large tip jar on the counter which
people were stuffing with bills. Personally, I just don’t understand this.
Unfortunately, tables were not exactly in excess, and
most people either ate in their cars or standing up. The ding for this is upon
the organizers, who should have made sure that more than 4 tables were
available for a crowd this size.
Next was Cousins Maine Lobster. At $17 for a lobster
roll, it was a bit exorbitant and I didn’t have my banker with me to foot a
loan. I only saw 3 people in the line for this truck. In speaking to people in
the area, it was almost unanimous that they were way overpriced. Currently,
fresh lobster is going for $11.95 a pound locally, and I’m quite sure the rolls
did not contain a pound of lobster on them. On the plus side, they had their
prices posted prominently on a large electronic screen for all to see.
Right next door was Kick’s Frozen Yogurt. It seemed a bit
redundant to have their truck there when the actual physical location of Kick’s
is in the same shopping center. Unlike most of the other vendors, they only
take Visa and Mastercard. Kick’s had a selection of flavors available.
Continuing around, I next came to Modern Tortilla. They
had a good sized sign out front with the prices on it, albeit in small, but
readable printing. Polling those who were eating there, most of the people were
enjoying the food and felt that it was properly priced. In fact, a number of
people felt that it was actually a cheap place to eat at. Portion sizes were
nice, and while I did not have room to actually taste it, it smelled quite
good.
Last but certainly not least was Bang Bang Dumpling, a
truck that came in at the last minute when Bites Donuts was not able to attend.
A small menu was posted outside with some of the prices,
however, more food was available than was on the menu, causing people to have
to ask prices or worse, ordering food without being aware of how much they were
spending. While I only was able to speak to 5 people who had the food from this
truck, they all liked the flavors, but felt the portion size was a bit on the
skimpy side.
The trucks certainly attracted a good crowd from ASU, and
I certainly hope they will continue in the future, but please – post your
prices as well as what credit cards you accept. The customer behind me in line
wanted to pay with cash and was actually worried that they might not accept it!
3 stars for a good effort.